CleverTap

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Description

CleverTap provides an integrated platform designed to enhance customer engagement and retention. It allows businesses to consolidate customer data from various sources, enabling a deep understanding of user behavior through comprehensive analytics and segmentation capabilities.

Leveraging this understanding, CleverTap facilitates the creation and delivery of personalized customer experiences in real-time across diverse channels, including mobile push notifications, email, SMS, WhatsApp, in-app messages, and web interactions. The platform incorporates AI, known as Clever.AI, to offer predictive insights, automate journey optimization, and deliver contextual recommendations, aiming to maximize customer lifetime value and foster brand loyalty through unified and intelligent engagement strategies.

Key Features

Customer Data & Analytics: Ingest, analyze, and segment customer data for deep insights.
Experimentation & Optimization: Conduct real-time A/B testing and optimize strategies.
Real-time Personalization: Deliver contextual experiences using triggers, geofencing, and dynamic content.
Campaign Orchestration: Build and manage omnichannel customer journeys visually.
Clever.AI Engine: Utilize AI for predictive segmentation, journey automation, and intelligent insights.
Omnichannel Communication: Engage users via Push, Email, SMS, WhatsApp, In-App, Web, RCS, and Signed CallTM.
Behavioral Analytics Suite: Analyze user behavior with funnels, cohorts, trends, and flows.
Lifecycle Optimization: Tools to optimize customer lifecycle stages.