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Dema.ai

The commerce intelligence platform

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Description

Dema.ai provides a comprehensive commerce intelligence platform tailored for e-commerce brands seeking to enhance decision-making and drive growth. By seamlessly integrating data from various sources like Shopify, Google Ads, and Meta, along with tracking pixels, it offers a unified view of business operations in real-time. This includes metrics related to orders, returns, shipping costs, and ad performance.

The platform leverages artificial intelligence to deliver advanced analytics, including marketing mix modeling, attribution modeling, and incrementality testing. It generates profit-driving predictions for sales, inventory, and customer lifetime value (LTV), enabling users to optimize ad spend, manage stock effectively, and forecast performance with greater confidence. Dema.ai aims to provide actionable insights and one-click adjustments directly within the platform for faster, profit-focused results.

Key Features

  • Commerce Dashboard: Offers a comprehensive glance at your business performance.
  • Marketing Analytics: Enables smarter ad spend decisions for accelerated growth.
  • Product Insights: Identifies best-selling products and the reasons behind their success.
  • Marketing Mix Modeling (MMM): Optimizes budget allocation across channels for maximum profit, considering unit economics.
  • Incrementality Testing: Measures the true uplift generated by marketing activities.
  • Attribution Modeling: Reveals the channels genuinely driving conversions using various models (Data-Driven, Last Click, etc.).
  • Sales & Profit Prediction: Forecasts future sales and profitability using historical trends, live data, and AI.
  • Inventory Prediction: Helps manage stock levels, prevent stockouts, and meet sell-through targets based on demand forecasts.
  • Seamless Integrations: Connects effortlessly with Shopify, Google Ads, Meta, data warehouses, and more.
  • Real-time Data Syncing: Consolidates data from all connected sources for immediate actionability.
  • AI-driven Predictions & Recommendations: Delivers actionable insights derived from AI analysis.
  • One-click Actions: Allows direct adjustments to spending, inventory, and scenario planning within the platform.
  • LTV Predictions: Predicts Customer Lifetime Value to optimize acquisition and retention strategies.
  • Dema Co-Pilot: AI assistant to enhance users' data analysis capabilities.

Use Cases

  • Optimizing marketing spend allocation for profitability.
  • Improving Return on Ad Spend (ROAS).
  • Forecasting sales trends and business profits.
  • Managing inventory based on AI-driven demand predictions.
  • Understanding the true impact of marketing campaigns.
  • Identifying and targeting high-value customer segments.
  • Aligning teams with unified, real-time e-commerce data.
  • Making faster, data-informed business decisions.

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