Firework

Bring in-store experience and human connection online with World’s Largest AI-Powered Video Commerce Solution.

Freemium

Description

Firework is an AI-driven video commerce platform that empowers businesses to integrate dynamic video experiences into their online strategy, effectively bridging the gap between digital and physical retail. It enables companies to bring the immersive, human-centric aspects of in-store shopping to their websites and other digital touchpoints. The platform offers a suite of tools designed to transform how brands connect with customers, facilitate product discovery, and drive sales through interactive and engaging video content.

By leveraging AI, Firework provides solutions such as AI Video Assistants that offer tailored advice, Video Showrooms for 24/7 global product showcases, 1:1 Video Chat for personalized expert consultations, and Shoppable Video capabilities that allow direct purchasing from video content. The platform supports various content generation methods, including AI-generated and user-generated content, and facilitates omnichannel syndication across websites, email, mobile apps, social media, and even in-store displays. This comprehensive approach helps businesses across industries like automotive, beauty, grocery, and fashion to significantly boost engagement, conversion rates, and overall revenue.

Key Features

AI Video Assistant: AI sales assistant gives tailored advice and anticipates customer needs.
Video Showroom: Connects digital and physical stores with 24/7 showrooms worldwide for immersive product discovery.
1:1 Video Chat: Connects experts and shoppers via live video for deeper engagement and personalized consultations.
Shoppable Video: Allows customers to purchase products directly from interactive video content, creating lasting connections.
Omnichannel Video Syndication: Distributes video content across website, email, mobile app, packaging (QR codes), SMS, social media, in-store displays, publisher networks, and retailer channels.
Diverse Video Content Sourcing: Supports Influencer Generated Content, Brand Generated Content, User Generated Content, AI Generated Content, Store Associate Generated Content, and Merchant Generated Content.
Interactive Video Elements: Includes features like video quizzes, polls, and custom CTAs to enhance viewer engagement.
AI Solutions for Commerce: Leverages artificial intelligence to unlock new potentials in online retail and customer interaction.

Use Cases

Enhancing the online shopping experience for enterprise businesses by replicating in-store human connection.
Engaging and converting audiences for small businesses through interactive video experiences.
Driving clicks to customers for the Automotive industry using video commerce.
Increasing sales for Beauty brands with interactive and shoppable video content.
Boosting sales for Grocery businesses through engaging interactive video experiences.
Improving the sales journey for Consumer Electronics with dynamic video content.
Elevating Fashion brands with click-to-explore and click-to-purchase video features.
Transforming product discovery and sales for Home goods retailers via interactive video.
Increasing customer lifetime value and conversion rates across various retail sectors.
Boosting average order value through immersive video engagement strategies.