Later

Powering the creator economy with influencer marketing and social media management.

Freemium

Description

Later is a comprehensive platform designed to empower brands and creators in the dynamic world of the creator economy. It offers a suite of tools for robust influencer marketing, enabling users to discover, recruit, and manage creators, streamline payments, and track campaign performance. Alongside influencer marketing, Later provides powerful social media management capabilities, allowing for efficient content creation, scheduling, and publishing across various social networks, complemented by detailed analytics.

The platform further enhances social strategy with features like Link in Bio, which turns social profiles into clickable, shoppable landing pages, and Social Listening, for gaining insights into brand perception, competitor activities, and emerging trends. With its focus on integrating influencer and social media marketing, Later aims to provide a seamless experience, helping users drive predictable, full-funnel results, from building brand awareness to increasing sales, all supported by transparent data and industry expertise.

Key Features

Influencer Marketing Platform: Discover, recruit, vet creators, manage campaigns, payments, gifting, and affiliate links.
Social Media Management: Create, edit, schedule, and publish content across Instagram, TikTok, Facebook, Twitter/X, LinkedIn, Pinterest, and Threads.
Link in Bio: Create a customizable, clickable landing page for Instagram and TikTok bios to drive traffic and sales.
Social Listening: Gain insights on brand mentions, top-performing content, competitors, and industry trends.
AI Caption Generator: Utilize AI to generate on-brand captions for social media posts.
Best Time to Post: Receive recommendations for optimal posting times on Instagram & TikTok for maximum engagement.
Hashtag Suggestions: Find and get automatic suggestions for relevant hashtags.
Analytics & Reporting: Access comprehensive analytics dashboards for social media performance and Link in Bio traffic.
Creator & Brand Collabs: Tools for creators to join a database, find campaigns, and create media kits.
Team Management Tools: Features for collaboration, including access groups, shared calendars, and content approval workflows.

Use Cases

Discovering and vetting influencers for marketing campaigns.
Managing end-to-end influencer marketing campaigns, including communication and payments.
Scheduling and auto-publishing content across multiple social media platforms.
Analyzing social media performance, audience demographics, and campaign ROI.
Generating engaging social media captions and finding relevant hashtags using AI.
Driving website traffic, product sales, and affiliate revenue through a Link in Bio page.
Monitoring brand reputation, competitor strategies, and industry trends with social listening.
Collaborating with team members on social media content strategy and approvals.
Creators finding brand partnership opportunities and showcasing their value with a media kit.

Frequently Asked Questions

What is Link in Bio by Later?

Later Link in Bio is a fully customizable mini web page built into your Instagram and TikTok profiles — making your content clickable and shoppable. Create a custom link in bio page, drop the link in your bio, and help followers discover more about you, your products, and your brand. Every single Link in Bio feature is completely free.

Can Instagram Reels automatically post to my feed?

Yes! Save time by bulk-scheduling Reels in advance with Later’s Instagram Reels scheduler. You can choose to automatically publish your video content, or use notification publishing.

Can I schedule Instagram carousel posts using Auto Publish?

Yes! Carousel posts (aka multi-photo posts, aka photo dumps) with multiple photos and/or videos can be Auto Published and scheduled using the Later Instagram Scheduler.

Can I auto publish posts?

Auto Publish is available for Instagram business profiles or creator accounts, Facebook, TikTok business accounts, Twitter, LinkedIn, and Pinterest! Instagram carousel posts, as well as single image and video posts can be planned, scheduled, and automatically published. Due to API limitations, personal profiles for Instagram and TikTok can schedule posts but not automatically publish. Instead, you’ll receive a push notification on your phone at the time the post is set to go live so you can publish straight away. We call this notification publishing.

What is a Social Set?

A Social Set is a set of social profiles that we support. It includes one of each social profile available in your plan (Ex. 1 Instagram, 1 Facebook, 1 Twitter, 1 Pinterest, 1 TikTok, 1 LinkedIn, and 1 Threads profile, plus a profile for any social networks we add in the future). Social Sets help you organize your social profiles based on brand or identity.