Mailchimp

Turn Emails & SMS into Revenue

Freemium

Description

Mailchimp offers a comprehensive suite of marketing tools designed to help businesses of all sizes connect with their audiences, foster customer relationships, and boost sales. Its core strength lies in email marketing and automation, allowing users to create, send, and track personalized email campaigns effectively. The platform extends its capabilities to SMS marketing, enabling direct and timely communication with customers on their mobile devices.

Beyond messaging, Mailchimp provides tools for building a branded web presence, managing social media marketing efforts, and creating captivating content with the assistance of generative AI. Users can leverage advanced audience segmentation, robust reporting and analytics to understand customer behavior, optimize campaigns, and automate marketing workflows to deliver the right message at the right time, ultimately driving growth and improving marketing ROI.

Key Features

Email Marketing: Send personalized and automated emails that convert.
SMS Marketing: Reach customers directly on their mobile devices with integrated SMS campaigns.
Marketing Automation: Deliver targeted messages at the right time with automated customer journeys.
AI Marketing Tools: Utilize an AI growth assistant for content generation, subject line suggestions, and campaign optimization.
Content Creation Tools: Effortlessly create on-brand content with generative AI and customizable templates.
Audience Management: Target and segment customers using advanced logic, including buying behavior and predicted demographics.
Reporting & Analytics: Track sales, campaign performance, and customer engagement with detailed reports and funnel visualizations.
Website Builder: Create a branded web presence with easy-to-use website and landing page tools.
Integrations: Connect with over 300 popular apps and services like Shopify, WooCommerce, Canva, and Zapier.
Lead Generation Platform: Grow your audience with high-quality leads using popup forms and other tools.

Use Cases

Boosting sales for e-commerce and retail businesses through targeted campaigns.
Engaging users and customers for mobile and web applications.
Scaling marketing efforts and customer communication for start-ups.
Managing and automating client marketing campaigns for agencies and freelancers.
Nurturing leads and building customer loyalty for professional services.
Creating and distributing newsletters and promotional content.
Recovering abandoned carts with automated email sequences.
Announcing new products or services to a segmented audience.

Frequently Asked Questions

How long is the free trial?

The free trial of Standard or Essentials lasts for 14 days. For example, if you start your trial on August 29, your trial would end on September 12.

Can I upgrade or downgrade my plan during the free trial?

Yes! You can upgrade or downgrade at any time during your trial. If you upgrade to Premium, you’ll just pay the difference in price between the two plans for the remaining days of your free trial. Downgrades to your monthly plan go into effect at the end of the monthly billing period.

What happens if I pause or cancel during the free trial?

If you cancel your subscription during the free trial, you won't be charged for any services. You can pause your subscription or delete your Mailchimp account at any time using the Settings tab in Account & Billing.

How do I get access to SMS?

SMS marketing is available to Mailchimp users in select markets with a paid marketing plan. After you agree to the terms, submit an SMS Marketing application, and get approved, you can purchase SMS credits.

Can I buy email credits instead of a monthly marketing plan?

Yes. If you send emails infrequently and prefer to pay as you go, you can buy email credits as an alternative to a monthly plan through the Pay As You Go plan.