OptiKPI

Real-Time CDP & CRM Platform for Customer Retention

Free Trial

Description

OptiKPI provides an integrated platform combining a real-time Customer Data Platform (CDP) with comprehensive CRM functionalities. It enables businesses to gather and instantly update customer data, allowing for timely and relevant engagement across multiple channels. The system is designed to transform raw data into actionable insights, empowering users to make smarter marketing decisions and capitalize on customer opportunities as they happen.

By focusing on goal-driven campaigns and sophisticated segmentation capabilities, OptiKPI helps businesses automate customer journeys for onboarding, retention, and reactivation. The platform supports various communication methods including email, SMS, push notifications, and pop-ups, facilitating personalized interactions. It aims to make enterprise-level retention technology accessible and effective for businesses of various sizes, particularly within the iGaming and Fintech sectors, ultimately driving loyalty and reducing churn.

Key Features

Real-time Customer Data Platform: Continuously gathers and updates customer data.
Advanced CRM Toolkit: Manage campaigns, workflows, and customer interactions.
Multi-Channel Engagement: Communicate via Email, SMS/MMS, Push, WhatsApp, Inbox Notifications, and Pop-ups.
Audience Segmentation: Create targeted customer groups based on profiles (scheduled) or real-time events (live).
Workflow Automation: Design and automate multi-stage customer journeys.
Performance Dashboards & Reporting: Monitor campaign performance and business KPIs with pre-built and custom reports.
Customer 360 Profiles: Access complete individual customer activity and preference views (On request).
Flexible Integrations: Connect seamlessly with existing marketing tech stacks and data sources.
Goal-Driven Campaign Management: Plan, execute, and measure campaigns aligned with marketing objectives.

Use Cases

Customer Onboarding Automation
Customer Retention Campaigns
Customer Reactivation Strategies
Personalized Multi-channel Marketing
Real-time Player Engagement (iGaming)
Targeted Promotions and Bonuses

Frequently Asked Questions

What is OptiKPI?

OptiKPI is an all-in-one customer retention solution, blending a real-time Customer Data Platform with a robust CRM toolkit. It enables precise targeting, campaign automation, and data-driven insights across multiple channels, making enterprise-level retention technology affordable.

What campaigns can I run with OptiKPI?

OptiKPI lets you create diverse campaigns across multiple channels, from simple emails to complex multi-stage workflows. This includes targeted promotions, SMS alerts, gamified pop-ups, welcome campaigns, VIP rewards, and more to boost loyalty.

Can I integrate OptiKPI with other tools?

Yes, OptiKPI seamlessly connects with your existing tools and data sources. Its flexible integration capabilities ensure your marketing tech stack works together smoothly.

What pricing plans are available for OptiKPI?

OptiKPI offers flexible pricing starting from €999/month, with plans based on the number of customer profiles and features like campaigns, workflows, and segments. Higher tiers and add-ons like advanced reporting and Customer 360 views are available. Custom plans can also be created.