PERQ

Multifamily marketing made better.

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Description

PERQ is an AI-powered digital marketing platform specifically designed for the multifamily industry. It aims to help property management companies (PMCs) achieve high occupancy rates while reducing workload and costs. The system combines various tools to automate and optimize the lead lifecycle, from initial generation to conversion.

The platform leverages AI machine-learning chat technology for prospect communication across multiple channels, including websites, SMS, and email. It offers functionalities like automated lead nurturing, tour scheduling for various tour types, and tools to enhance website lead capture. Additionally, PERQ provides PPC management to optimize advertising spend and tools to transform Google Business Profiles into effective lead sources, ensuring a comprehensive approach to multifamily marketing.

Key Features

AI Conversations: Automates prospect communication across channels using AI machine-learning chat technology, purpose-built for multifamily.
AI Leasing Assistant: Elevates multifamily automation for top-of-funnel cross-channel marketing automation.
AI Nurture Technology: Nurtures prospects from all lead sources with a combination of SMS and email messages to entice conversion at optimal times.
Tour Scheduler: Handles scheduling, rescheduling, appointment reminders, and subsequent nurturing for in-person, self-guided, or virtual tours.
Website Conversion Tools: Captures more leads from websites using a menu of interactive digital experiences.
PPC Management: Optimizes digital marketing campaigns on leading platforms such as Google, Facebook, YouTube, and Instagram based on occupancy needs.
Google Business Profile Tools: Transforms Google Business Profile into a lead magnet, including a tour scheduler directly on GBP.
Integrations: Offers an open platform with a growing list of integrations to build custom tech stacks for multifamily brands.
Analytics: Tracks lead source attribution, the renter’s journey, and identifies highest-converting lead sources with insightful reporting.

Use Cases

Automating prospect communication for multifamily properties 24/7.
Generating and converting more qualified leads for apartment rentals.
Nurturing potential renters through personalized SMS and email campaigns.
Streamlining the tour scheduling process for various tour types.
Increasing website lead capture rates through interactive experiences.
Managing and optimizing PPC advertising spend based on occupancy.
Enhancing Google Business Profile performance for increased visibility and lead generation.
Reactivating lost leads from previous leasing cycles.

Frequently Asked Questions

Do I need any technical knowledge to integrate these tools with my own property management platforms (ex: website, Google Business Profile)?

No. PERQ's knowledgeable team has helped hundreds of property management companies integrate PERQ into their existing systems and walks you through the process step-by-step.

How long will PERQ multifamily solutions take to start capturing more leads?

Most PMCs start seeing results within 90 days of working with PERQ, though some see results much sooner.

What other multifamily products do you integrate with?

PERQ integrates with a growing list of multifamily industry tools, including PMS, CRMs, ILS, and website experiences, allowing property management companies to build a tech stack that meets their unique needs.

How do you determine when a lead is ready for the leasing team?

PERQ’s automated system sends a lead to the leasing team when the prospect completes one of three actions: scheduling a tour, asking a question the conversational AI does not have the information to answer, or requesting to speak to an agent.

How does PERQ handle source attribution?

PERQ provides an automatically generated lead analysis report that helps you easily identify which lead sources (website, email, Google, etc.) are performing well and which are not, enabling data-driven marketing budget decisions.