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Trendtracker

AI-Powered Strategic Intelligence Platform

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Description

Trendtracker is an AI-driven strategic intelligence platform designed to help businesses navigate market complexities. It automates the process of discovering, analyzing, and forecasting trends by scanning vast amounts of online data, including publications, patents, and news sources. The platform provides tools to visualize trend maturity, understand context across industries and regions, and gain tailored strategic insights.

By leveraging artificial intelligence, Trendtracker aims to save strategy teams time and resources, enabling them to anticipate market disruptions, identify opportunities, and make informed decisions. It assists companies in building forward-thinking strategies, scouting emerging technologies, managing risks, driving innovation, and understanding market dynamics for improved profitability and preparedness.

Key Features

  • Discover Trends: Instantly find emerging trends and weak signals with AI-powered search.
  • AI Analyst: Get tailored, data-backed answers to critical strategic questions.
  • Trend Board: Curate selected trends and automate parts of the trend analysis process.
  • Trend Radar: Visualize trend maturity, relevance, and impact by sector or region.
  • Data Monitoring: Scans hundreds of millions of online publications, patents, and news sources.
  • Extensive Trend Database: Access to over 4200 curated trends across multiple domains (Scientific, Social, Political, Tech, Economic, Legal, Environmental).
  • Trend Strength Scoring & Forecasting: Quantifies trend momentum and predicts future development.
  • Contextual Analysis: Analyze trends across different industries, regions, and timeframes.
  • Location-Specific Insights: Understand the geographical impact and relevance of trends.
  • Automated News Summaries: Provides AI-generated summaries of news relevant to tracked trends.

Use Cases

  • Trend Analysis & Forecasting
  • Strategic Foresight & Planning
  • Technology Scouting
  • Risk Management
  • Innovation Management & Product Development
  • Investment Trend Analysis
  • Market and Consumer Insights
  • Horizon Scanning

Frequently Asked Questions

What kind of data does Trendtracker analyze?

Trendtracker scans over 15,000 global sources and analyzes more than 400 million documents, including academic research papers, patents, corporate news, industry news, newspapers, social issues, macro forces, and consumer news.

What types of trends can be found in Trendtracker?

The platform covers Scientific, Social, Political, Technological, Economic, Legal, and Environmental trends, including areas like Sustainable Energy, Diversity & Inclusion, Geopolitics, FinTech, Consumer Behavior, New Regulations, and ESG.

How many trends are available in Trendtracker?

Trendtracker's database includes over 4200 trends covering a wide range of social, economic, political, scientific, technological, legal, and environmental subjects.

Who typically uses Trendtracker?

Professionals in strategy, innovation, R&D, corporate development, market intelligence, private equity, risk management, and M&A teams use Trendtracker. It serves various industries including insurance, consumer goods, media, sports, energy, health, government, logistics, telecom, and consulting.

What makes Trendtracker different from other tools?

Trendtracker uses a pioneering AI engine combining NLP, time series analytics, and academic strategy for real-time business insights. It detects events impacting businesses, extracts vital data (like M&A activity), performs comprehensive analysis, and offers forecasting to support proactive decision-making.

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