Trūata
Unlock data. Protect privacy. Drive growth.
Description
Trūata specializes in engineering privacy-enhancing solutions that integrate seamlessly with existing business infrastructures. These solutions foster cross-departmental collaboration and promote effective data management, allowing organizations to extract maximum value from their data while energizing growth, boosting brand reputation, and mitigating privacy risks.
By focusing on sophisticated data anonymization techniques, comprehensive privacy risk assessment, and secure analytics capabilities, Trūata empowers businesses to innovate and enhance customer experiences with confidence. The company's suite of products ensures compliance with the highest global data protection standards, helping organizations navigate the complexities of data privacy in a data-driven world.
Key Features
- Trūata AI Ready: Bias detection and mitigation in AI datasets.
- Trūata Anonymization Service (TAS): Harness a unique controller-to-controller relationship to anonymize and leverage data while meeting the highest global regulatory thresholds.
- Trūata Calibrate: Automate risk assessments and perform forensically targeted privacy risk reductions to operationalize privacy-compliant data flows.
- Trūata Combined Analytics: Collaborative analytics exchange platform enabling businesses to safely share and access untapped customer insights from trusted third-party partners.
- Data Clean Room: Multi-party collaboration to generate powerful insights using sensitive data, leveraging the Databricks platform and Delta Sharing technology.
- Trūata Pioneer Execute: Self-service analytics platform for on-demand, privacy-compliant business intelligence outputs derived from privacy-enhanced data.
- Trūata Pioneer Explore: Enables analysts and data scientists to run queries over sensitive data without seeing the underlying data or inferring individual attributes.
- Trūata Privacy Enhanced Analytics Platform (PEAP): Conduct analyses on anonymized transactional data via a SaaS-based platform.
Use Cases
- Activating data for strategic insights while ensuring privacy
- Monetizing data assets responsibly and ethically
- Driving data-led innovation with robust security measures
- Facilitating compliant international data transfers
- Building and maintaining consumer trust through transparent data practices
- Enhancing customer experiences using privacy-enhanced analytics
- Maximizing data utility while minimizing privacy exposure and risk
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