PeerClick

Your all-in-one solution for ad tracking and e-commerce!

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Description

PeerClick is a comprehensive cloud-based ad tracking software designed to help advertisers optimize their campaigns across various channels beyond just Google and Facebook Ads. It integrates multiple ad platforms and campaign elements into a single dashboard, providing a unified source for data-driven decisions in media buying and e-commerce. The platform focuses on collecting detailed visitor and conversion data to identify the most profitable combinations of traffic sources, ads, landing pages, and offers.

By offering features like precise revenue attribution, advanced Conversion API (CAPI) support, and an anti-fraud kit, PeerClick aims to enhance tracking accuracy, overcome data limitations from iOS updates and ad blockers, and prevent budget waste on invalid traffic. It also incorporates automation tools, including Traffic Distribution AI and API integrations with major ad networks (like Meta, Google Ads, TikTok, Taboola, Outbrain), to streamline campaign management, optimize ad performance based on real-time metrics, and improve overall return on ad spend (ROAS).

Key Features

Precise Attribution: Achieve 100% accuracy in matching conversions and revenue to ads/placements.
Unified Tracking: Manage all channels (paid, organic, email, etc.) in real-time from one dashboard.
Advanced CAPI Support: Send conversion/revenue data directly to platforms like Facebook, Google, TikTok, Bing.
Anti-Fraud Kit: Automatically detect suspicious clicks, visits, and bot traffic in real-time.
Overcoming iOS14 & Ad Blockers: Utilize server-to-server and API integrations for accurate tracking without data modeling.
Traffic Distribution AI: Automatically optimizes traffic weights based on ROI, EPV, or CR.
Comprehensive Integrations: Connect with Google Ads, Facebook Ads, TikTok, Taboola, Outbrain, Shopify, WooCommerce, etc.
Real-time Reporting: Monitor over 30 metrics for visits, clicks, and conversions as they happen.
Automation Suite: Integrate traffic sources via API to automatically manage campaigns.
Multicurrency Support: Compare costs and payouts across different currencies.

Use Cases

Optimizing media buying across multiple ad networks.
Tracking and managing affiliate marketing campaigns.
Analyzing and scaling e-commerce advertising performance.
Improving customer acquisition for iGaming platforms.
Streamlining ad operations for marketing agencies.
Tracking lead generation campaign effectiveness.
Performing search traffic arbitrage with precise tracking.

Frequently Asked Questions

What is PeerClick?

PeerClick is a cloud-based ad tracker that integrates with multiple ad platforms, connecting all elements of your campaigns. It collects detailed data about visitors & conversions to help discover the most profitable combinations of traffic, ads, landing pages, and offers, ultimately aiming to improve ad performance.